22
NOV
2010

WRITING LETTERS THAT GET READ

I have been helping producers for one of my clients create letter, and e-mail campaigns to announce new products, and services. This process uncovered some significant issues with writing skills I want to cover. In my opinion, letter writing is a defined process with a...
09
NOV
2010

BRANDING PASSION

Recently, I have been working with a client on branding. When you think about creating a brand, where do you begin? The word “Brand” in our society is a Goliath. Branding encompasses an immense landscape of concepts and applications involving identity, image, perception,...